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Our Best Reviews

More Than Function

More Than Function

December 15th, 2021

Our best reviews

We know we are a new brand, making its path among thousands of multinational corporative brands.

We also know that many brands’ good reviews are often made up. We could put beautiful quotes on our homepage saying we are great. But we are not like that.

Instead, we prefer to tell a story that happened last year.

In the Summer of 2020, we received an email from Romania. The lady who sent it was looking for a statement desk for her home office, and, apparently, a friend told her she should check out our brand.

She fell in love with our Roots Home Desk Back in Black Edition.

Roots Home Desk Back in Black

After some initial agreements and order confirmation, we started the desk refurbishment to send it to Romania as soon as possible. It was an in-stock piece, and we always do that on these pieces because they have to be sent as good as new. But something went wrong and, a few days before delivery, João Faria decided it was not as good as he wanted and didn’t allow the sending.

We could make up a lot of excuses for the delay. Put the blame on lots of different things, such as COVID and so on. Instead, we made what we would want for ourselves if we were the client. We refunded the initial payment without asking the client first. Then, after making that, we explained all the situation in detail and gave her new lead times. The lead time we knew was necessary for the piece. But, with the refund, we took the risk of the client making another buying decision or, worse, choosing a different brand.

We were devastated, mainly because we hate to fail.

Buying an Emotional Object has to be a joyful experience, not an additional problem to people’s life.

Then, João took the matter into his own hands and made the refurbishment himself. If the client still wanted it in the end, great! If not… a sale was lost, but life goes on.

Joao working Roots Home Desk

Fast forwarding the story, the sale was finally made. The desk was sent to Romania, but, in our minds, we were not 100% happy because we took more time than we said in the first place, and the client had to wait much more time than she should have. It was far from good.

Our biggest and greatest surprise was the client’s email a few days later. She said she loved the desk and that this had been the best shopping experience ever.

She made our day!

These are our best reviews.

The private ones. The ones that arrive by email and turn into great stories.

Thank you, Eugenia O.

If you read this, you know it’s our story together. 😉

Foto Shoot Roots Home Desk

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Iris Butter Dish

Why is our butter dish called Iris?

More Than Function

More Than Function

May 19th, 2021

Why is our butter dish called Iris?

Many years ago, and for many decades, a restaurant in Vila Nova de Famalicão (Portugal) located at a service station was a gastronomic reference for travel guides.

It was a mandatory stop for fuel supply and, of course, for having lunch or dinner. That restaurant was called Íris and, unfortunately, closed a few years ago, leaving many with their hearts broken.

Among its amenities, such as the silver cutlery, was the butter also served in small silver cylinders with holes on the top.

When the restaurant closed, we desperately tried to buy one of these butter dishes for a souvenir. But it was impossible. In its final dismantles, they had all disappeared … Nobody knew where they were …

A few years later, still missing the restaurant and the butter cylinders, João Faria decides to reproduce them for himself. He spoke to a goldsmith and had the first prototype made for what would become Iris. However, the piece did not look as he wanted, and, disappointed, he kept it in a kitchen drawer for several years.

Iris Butter Dish

In 2014, he decided to present the butter dish in a design contest promoted by the Serralves Museum in Porto – POPs Objects. In the previous year, the Bluetooth speakers OLD FRIEND were finalists, and João wanted to repeat the excellent experience.

The piece was redesigned for its current clean shape and size. Instead of silver, polished stainless steel 316 (suitable for food use) was the chosen material.

Iris Butter Dish

One of the requirements of the POPs contest was to name the pieces. That was an easy task because the name came naturally – Iris – in honor of the cherished restaurant, with its cylinder-shaped silver jars of butter.

At the contest, Iris was selected for the final. On the day of its presentation to the jury, an early summer afternoon, the butter proved to be such a challenge that would give another story alone.

The presentation went well, but nothing made us think we were going to win. On the contrary, we were just about to abandon the awards ceremony earlier. We just didn’t do it because some staff elements convinced us to stay a few more minutes.

Tired and thinking about the next day’s professional commitments (João Faria was a teacher back then), we were bored at the back of the room. Then, surprisingly, our butter dish was announced as the first prize in the 2014 Decorative Objects category. We became almost hysterical! The first prize ever won has an extraordinary and unrepeatable flavor.

Iris Butter Dish

After this victory, poor Iris returned to the kitchen drawer a few more months. Until the beginning of 2015, when João decided to compete with her again, this time for an international design award. And, once again, Iris won with gold!

This second victory gave the most needed push for the formal start of Emotional Objects as a commercial brand – trademark registration, logo, website, catalogs, etc. Everything that hadn’t been done before, because it was only for fun.

For this reason, we often say that, although small, Iris was responsible for the birth of Emotional Objects. Without her, we might not be here.

Iris Butter Dish

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